Advertising

Granada, February 2014.

The invasion of public space by commercial ads is sometimes welcome, especially because of the income they generate for owners renting visibility spaces. Symmetrically , it causes different forms of resistance, the most visible being the interference and marking of marketed outlets. But it also led to the invention of micro- control devices, including the famous stickers indicating to the various mail persons that we do not want commercial leaflets in our mailboxes.
In the outer lobby of this modern building an original solution was adopted : their aim is no longer to protect private space from incessant commercial waves, but to gather them in a shared dedicated place. Ever-changing billboard, it hosts every day new brands, new prospectus, ready to be grabbed by passersby. Unless of course people treat it as a specialized bin, the provisional place of accumulation before finishing recycled for other advertisers.